Tag: cement

No, I’m afraid it’s not a post about problems with abstractions in poetry, although that’s a subject dear to my heart. This is literally about images and concrete. Or, to be more precise, images and cement.

I used to think cement was a fairly uninspiring grey powder that came in tough brown paper sacks with nothing of any interest written on them.

I imagined that the packaging was designed to appeal to no-nonsense men who deal in practical information like quality codes or weights and measures. A bit like the empty sack in the photo.

But then I caught sight of un saco de cemento with the slogan:

Tu salud está en tus manos.
Este cemento no provoca dermatitis alérgica.

and realised the subject was rather more complex.

How would you illustrate the packaging of a hypoallergenic cement?
Continue reading “concrete imagery”