round in circles

If you ask for advice about writing a presentation, one recommendation is likely to come up time and again:

Tell them what you’re going to tell them.
Tell them.
Tell them what you’ve told them.

This three-part cyclical format is far more likely to get your message through to your audience than a simple linear thread.

I’ve long been an advocate of the idea of poetry as “the art of patterning”, but the more I think about it, the more I see that patterns play a part in effective communication in general, not just poetry.
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