not if, but when

It's not if we catch you, it's when
Big Brother is watching you
For reasons I won’t go into, I clicked a link to watch a video on YouTube and was startled by the advert that came up alongside.

I don’t think I have a particularly guilty conscience, but I can’t imagine I’m the only person who has seen that appear on their screen and immediately started wondering what on earth they’ve been doing that they shouldn’t have.

With all the recent talk about illegal downloads etc., I thought that must be what I was being accused of; after all, I was listening to a song on YouTube. But if the video was infringing copyright, why not just have it removed?

In fact it seems to be an example of geo-targeted advertising from the DWP (UK Department of Work & Pensions) that had worked out I was connecting from Spain using an English language version of my browser.

There are three panels to the benefit fraud campaign ad :

You thought you could live abroad
and commit UK benefit fraud…

…and you also thought you’d never be caught.

It’s not if we catch you,
it’s when.

I haven’t lived in the UK for many, many years – so long that I’d never even heard of the “Department of Work & Pensions” , which used to be the DSS in my day – and I object to being accused of something I have never done.

There is a mildly amusing image there, though, if the DWP believes all those benefits cheats who come to enjoy Spain’s sun, sea, sand and sangría actually spend their time connected to YouTube.

Author: don't confuse the narrator

Exploring the boundary between writer and narrator through first person poetry, prose and opinion

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