stereotyping

IKEA product: GURLI throw

Rumour has it that IKEA is an acronym meaning I Keep Every Allen-key. While this may not be true, I think anyone who has ever shopped at IKEA or browsed their catalogue has wondered at the product names.

The Swedish names are difficult enough, but there are some that just don’t make sense: why, for example, would you call a wok Tolerant, a lamp Barometer, a clothes horse Frost, or a plain black highchair Leopard?

Those are just mildly bizarre name choices, whereas the one in the photo – the Gurli throw – risks offending anyone who is concerned about gender stereotyping.

(For those who want to explore the full list, it’s available here)

Author: don't confuse the narrator

Exploring the boundary between writer and narrator through first person poetry, prose and opinion

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