intentionally left blank

Wondering what to write – and, indeed, wondering whether I actually would manage to get whatever I wrote posted as the phone company have let me down – I remembered the “Thing That Must Not Happen” as described in Dorothy Sayers’ Murder Must Advertise:

Now, when you see in a newspaper a blank white space, bearing the legend: “THIS SPACE RESERVED FOR SO-AND-SO LTD.,” it may mean nothing very much to you, but to those who know anything of the working of advertising agencies, those words carry the ultimate, ignominious brand of incompetency and failure. So-and-so’s agents have fallen down on their job; nothing can be alleged in mitigation. It is the Thing That Must Not Happen.

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