it’s unique

A couple of days ago, I travelled on an Iberia flight for the first time in years. It was a little more up-market than the discount airlines I’ve flown with recently and even in tourist class those who bought snacks from the trolley were provided with individual place mats for the fold-down tables.

When I declined to give mine up as rubbish, I suppose the steward thought I wanted a souvenir. In fact I wanted to add it to my collection of bad advertising and extraneous apostrophes.

Coke ad text: Enjoy it's unique taste, hydration is already included
I can’t believe that Coca Cola and Iberia can’t afford to pay a proof reader, so maybe I’ll send off my CV on spec as they appear to have a vacancy.

Author: don't confuse the narrator

Exploring the boundary between writer and narrator through first person poetry, prose and opinion

8 thoughts on “it’s unique”

  1. The strange thing about Coke is that, after “Bite The Wax Tadpole” – they may be doing it “ironically” so that people will blog about them.

    The sheer amount of urban legends around Coke would make it profitable to make some more up.

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  2. Oooops! They did it again (from two days ago). Iberia/CocaCola, similar individual place mat with “Hydration during the flight” instructions: “Pour de liquid carefully into a glass”.
    PS. I also kept both mats as a souvenir! ;-)

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  3. It’s surprising that this happens as British Airways are increasingly owning a larger share of the company…

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