on target

I’m not at all sure that I like targeted ads and automatic sign-ups to mailing lists when you buy from a website; I may have nothing to hide, but I don’t like the idea of my emails being read and of organisations – public or private – keeping tabs on me.

Sometimes the ads and mail outs are so wildly off-course that they are funny, but on occasions it’s uncanny how well they seem to know you. An email in my inbox this morning makes me suspect that Big Brother is watching me personally:

amazon targeted mail ("as you've shown an interest in books...")
It’s absolutely true: I have “shown an interest in books.”

I don’t think that can possibly be true of a few million other people whose email addresses are on record with Amazon, can it?

Author: don't confuse the narrator

Exploring the boundary between writer and narrator through first person poetry, prose and opinion

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