Occasional unfortunate juxtapositions of headlines or adverts and news stories can’t be avoided, particularly online when there may be no one person in charge of a page design and layout.
Even so, I was shocked to see the front page of today’s UK Metro digital edition.
There’s a huge, attention-grabbing photo of devastation caused by the earthquake in Japan, and right below it an advert for Pokémon Everywhere which claims that “over 150 new pokémon have arrived in the UK”.
For the next four double pages, they appear – juxtaposed with the news from Japan – one in the underground, and others around the streets of England, alongside bin bags, bollards and park benches, every bit as if they were refugees fleeing from the disaster that has struck their homeland. Someone has clearly made a deliberate decision to put these adverts with this news.
I’m not usually bothered by black humour, but I don’t think I can be the only one who thinks this isn’t in the least witty.