Still with telephones – or, more accurately, still in search of phone and internet connections while travelling – I happened upon this:
In the same way that BT is ‘affectionately’ known as British Telecon, the Spanish company Telefónica is frequently called Timofónica. Perhaps this mission statement from their website explains it: instead of spending money on customer service, it’s going towards ‘creating values for [their] costumers’.
Perhaps someone should tell them that dressing it up nicely won’t help if the basic service is a pig’s ear.