publicity – don't confuse the narrator

I’ve already commented on how fond the Spanish are of the genitivo sajón so I suppose the strange and entirely inappropriate little green leaf in the logo of this packet of “snatt’s” isn’t really surprising.

Still, it does make me wonder once again who does the copy writing and design for Spanish advertising agencies.

I imagine the brand name “snatt’s” is someone’s interpretation of the sound of the English word “snacks”. But what purpose does the leaf serve?

If it’s purely a design element, surely it could have been put somewhere where it wasn’t likely to be mistaken for an apostrophe? Or did the company chairman think that an apostrophe added a sophisticated English twist to the name?
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