There’s a story up on the BBC website at the moment that quotes Charles Duncombe, “an online entrepreneur”, as saying that a single spelling mistake on a website can cut online sales in half. (For Spanish readers of the blog, there’s a Spanish version of the article available on “BBC Mundo”.)
Duncombe is apparently “shocked” at the poor quality of written English of staff recruited by his companies.
Spelling is important to the credibility of a website, he says. When there are underlying concerns about fraud and safety, then getting the basics right is essential.



