Occasional unfortunate juxtapositions of headlines or adverts and news stories can’t be avoided, particularly online when there may be no one person in charge of a page design and layout.
Even so, I was shocked to see the front page of today’s UK Metro digital edition.
There’s a huge, attention-grabbing photo of devastation caused by the earthquake in Japan, and right below it an advert for Pokémon Everywhere which claims that “over 150 new pokémon have arrived in the UK”.
Continue reading “tact in advertising”