tact in advertising

Metro UK frontpage March 14th: Japanese earthquake news and Pokémon advert

Occasional unfortunate juxtapositions of headlines or adverts and news stories can’t be avoided, particularly online when there may be no one person in charge of a page design and layout.

Even so, I was shocked to see the front page of today’s UK Metro digital edition.

There’s a huge, attention-grabbing photo of devastation caused by the earthquake in Japan, and right below it an advert for Pokémon Everywhere which claims that “over 150 new pokémon have arrived in the UK”.
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plain speaking

When I wrote the post about the PP’s Rescate game earlier, I visited their web site to see if I could actually see or play the game myself. The page (http://www.ppcatalunya.com/rescate/) loads but there’s no game there. What there is, is a little diagonal strap across the top left hand corner with the slogan hablando claro – speaking clearly:

PP 'hablando claro' web site grab

Clicking on it takes you to a ten-point survey.
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political polemic

I know I try and keep away from politics on the blog, but because of the Catalán elections, there have been a couple of Spanish stories in the news this week and they are really too good to ignore. The first, reported by the BBC under the headline Spain outrage over migrant bombing game centres on a video game – Rescate (Rescue) – that the Partido Popular launched a few days on their website.

I haven’t played the game, which seems to be no longer available on the website, but have read a few of the reports in both Spanish and UK national press. The tag line for the game appears to be:

Ayuda a Alicia y a Pepe, su gaviota, a rescatar a Cataluña de la crisis

and it features Alicia Sánchez-Camacho (President of the PP in Catalonia) as Alicia Croft, perched on a great white seagull shooting at illegal immigrants and symbols of Catalán nationalism.
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of gender and generalities

There’s a general strike planned in Spain for this coming Wednesday and this advert appears in El Público today:

  IU general strike advert

The call to action comes from the Izquierda Unida, the main left wing party in Spain (as opposed to the PSOE – the Spanish Socialist Workers’ Party – currently in power and not half as left wing as the name might lead you to expect).

Whatever my sympathies might be for the left, and for those who intend to strike, I object to the phrase nosotras y nosotros.
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cultural activities

Back in Spain after what seems to have been a long absence, I find the village half in fiestas.

Miss Camiseta Mojada & Mister Paquete Mojado contest
cultural equality?
I’m not sure if this is actually the annual Fiestas del Veraneante, which end each August in a mess of seaside tat, fairground rides and firecrackers, or if it’s a special weekend of music. Certainly live music has blared through till 5am this weekend, presumably to ensure that no one looks too refreshed when they return to work after their summer holiday.

There appear to be other ‘cultural activities’, too, such as those advertised on the poster in the photo: Miss Camiseta Mojada – ‘Miss Wet Tee-shirt’ – is about the level of finesse I would expect for village fiestas, but I can’t decide whether Mister Paquete Mojado strikes a new low for culture or a new high for equality.

I guess it would probably be better if I don’t start wondering too deeply about the chupitos eróticos or the invitation to “come and ride our mechanical bull”.